NESTEA BEACH 2014 DIGITAL CAMPAIGN
Labor Day + Boracay = LaBoracay
Many Filipinos go to Boracay during Labor Day to rest and relax. This place has become the default destination of many, and so party scenes started to evolve. Yearly, many events are held along White Beach to celebrate the local holiday attracting not just the people from Manila, but all over the Philippines. Since then, LaBoracay has become a 'thing' and so, Nestea Beach came up with something bigger that last 2014 to give the people the best LaBoracay experience. They invited international DJs like Steve Aoki, put up chill stations, organized a beach volleyball tournament and most importantly, a volunteer program to clean the shores of Boracay.
AWARD: AGENCY OF THE YEAR, DIGITAL EXCELLENCE AWARD, BEST IN PRODUCTION
This was my first study for the Nestea Beach 2014 LaBoracay event. The initial design was an interactive website where elements are moving as you scroll down the pages and the user can play with it by clicking or dragging. But due to a tight deadline, this design wasn't approved.
I was tasked to design the main digital material for this event, an e-commerce responsive website. This is to bring convenience to the high market of LaBoracay in buying the tickets for the parties and events they want to attend in one click.
Considering the speed of the internet we have in the Philippines, I made the UX simple as this also served as a guide for the people who attended the event. A one-pager responsive website with a fast and easy access to all the information you need just by scrolling and tapping the buttons.
This project is in collaboration with NuWorks Interactive Labs