Jessie Aspiras
Art Director based in Manila
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Nestlé Temptations Italian Choco Hazelnut and Cookie Dough

 

Nestlé Temptations Italian Choco Hazelnut & Cookie Dough

Designed the packaging of the two new flavors of Nestle Temptations, Italian Choco Hazelnut and Cookie Dough in 2016. Also, set the art direction for the POS materials that were deployed locally in the Philippines.

POS Final Artwork

POS Final Artwork


Italian Choco Hazelnut

Designing the Packaging

Art directed the photoshoot of the scoop shot and applied the approved shot to the packaging design provided by the client. The challenge was to find the right color that will not overpower the existing flavors as well as make the ice cream color standout.

After a lot of revisions, finally, the client approved the green color.

 

BTS & THE SCOOP SHOT

 
 

EXPLORING COLORS

APPROVED COLOR

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COOKIE DOUGH

DESIGNING THE PACKAGING

Each ice cream layer and number of crumbs and its sizes put on the ice cream were art directed to achieve the perfect balance of its look.

Same with Italian Choco Hazelnut, after art directing the photoshoot of the scoop shot, I applied it to the packaging design provided by the client.

 

COMPRE & THE SCOOP SHOT

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DESIGN APPLICATION

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POS MATERIAL

Italian Choco Hazelnut and Cookie Dough photoshoot BTS and design application

COMPRE

Created a compre for the photographer and food stylist’s’ reference. All the ingredients were photo manipulated to show the exact placement and layout, as well as choosing the right color of tableware, creating the texture of the ingredients, and etc.

30G  30x10 inches

30G 30x10 inches

60G 7 0x11 inches

60G 70x11 inches

 

FINAL ARTWORK

30G  30x10 inches

30G 30x10 inches

60G 7 0x11 inches

60G 70x11 inches


BTS SHOT

 

DELIGHT PHOTOGRAPHY STUDIO

Photographer: Erwin Obcemea

The Food & Prop Stylist: Chiqui Lloren

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FINAL ARTWORK APPLICATION

Location: Shopwise Anabu, Cavite, Philippines

60G 7 0x11 inches

60G 70x11 inches

30G  30x10 inches

30G 30x10 inches

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This project is in collaboration with NuWorks Interactive Labs.