Nestlé Temptations Italian Choco Hazelnut & Cookie Dough
Designed the packaging of the two new flavors of Nestle Temptations, Italian Choco Hazelnut and Cookie Dough in 2016. Also, set the art direction for the POS materials that were deployed locally in the Philippines.
Italian Choco Hazelnut
Designing the Packaging
Art directed the photoshoot of the scoop shot and applied the approved shot to the packaging design provided by the client. The challenge was to find the right color that will not overpower the existing flavors as well as make the ice cream color standout.
After a lot of revisions, finally, the client approved the green color.
BTS & THE SCOOP SHOT
DESIGNING THE PACKAGING
Each ice cream layer and number of crumbs and its sizes put on the ice cream were art directed to achieve the perfect balance of its look.
Same with Italian Choco Hazelnut, after art directing the photoshoot of the scoop shot, I applied it to the packaging design provided by the client.
COMPRE & THE SCOOP SHOT
Italian Choco Hazelnut and Cookie Dough photoshoot BTS and design application
Created a compre for the photographer and food stylist’s’ reference. All the ingredients were photo manipulated to show the exact placement and layout, as well as choosing the right color of tableware, creating the texture of the ingredients, and etc.
DELIGHT PHOTOGRAPHY STUDIO
Photographer: Erwin Obcemea
The Food & Prop Stylist: Chiqui Lloren
FINAL ARTWORK APPLICATION
Location: Shopwise Anabu, Cavite, Philippines
This project is in collaboration with NuWorks Interactive Labs.