Jessie Aspiras
Art Director based in Manila
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NuWorks Interactive Labs Rebranding

NUWORKS INTERACTIVE LABS REBRAND

 

NuWorks Interactive Lab is an innovation agency based in Manila, Philippines. The task was to redesign their brand identity reflecting their digital services powered by creative technologies and #NuWorksHappy culture.

 
Old logo

Old logo

New logo

New logo

 

EXPLORING
DIRECTIONS
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NuWorks Interactive Lab rebranding was my first and one of my biggest branding projects.

Creating a logo for a creative - digital agency was really a big challenge. I explored different directions from the ideas of a pencil, book, slash (dev code), people, and culture. Number of revisions were countless, but as a team we were able to finally reach the final symbol that embodies who and what they really are as an agency.

 
 
 
 
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CONCEPT INSPIRATION

 
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impossible geometry + hemihelix

 

LOGO CONSTRUCTION

 
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FINAL LOGO

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C O L O R P A L E T T E

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S A M P L E L O G O V A R I A T I O N S

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T Y P O G R A P H Y

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BRANDING USAGE

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Creative Director: Rachel Villanueva • Associate Creative Director: Vandy Pesarillo • Art Director: Jessie Aspiras