NUWORKS INTERACTIVE LABS REBRAND
NuWorks Interactive Lab is an innovation agency based in Manila, Philippines. The task was to redesign their brand identity reflecting their digital services powered by creative technologies and #NuWorksHappy culture.
NuWorks Interactive Lab rebranding was my first and one of my biggest branding projects.
Creating a logo for a creative - digital agency was really a big challenge. I explored different directions from the ideas of a pencil, book, slash (dev code), people, and culture. Number of revisions were countless, but as a team we were able to finally reach the final symbol that embodies who and what they really are as an agency.
INITIAL LOGO STUDIES
impossible geometry + hemihelix
C O L O R P A L E T T E
S A M P L E L O G O V A R I A T I O N S
T Y P O G R A P H Y
Creative Director: Rachel Villanueva • Associate Creative Director: Vandy Pesarillo • Art Director: Jessie Aspiras