Hello! 👋🏻 I’m Jessie !

I CRAFT DIGITAL PRODUCTS THAT SOLVE AND SCALE

14 years of EXPERIENCE

multi-disciplinary designer

I’m passionate about crafting human-centered digital experiences and aesthetically functional designs. With expertise in art direction, UI/UX, product design, and brand identity, I’ve built end-to-end MVPs, designed tools to enhance efficiency, led design teams, and driven sales through impactful ad campaigns.

CAREER STORY

An Art Director turned Product Designer.

I started working as a Junior Art Director at a digital creative ad agency, and 3 years later I became an Art Director at NuWorks Interactive Labs where I worked on Fortune 500 brands that helped me gain advertising awards. After that, I joined the freelance industry with clients like Ogilvy & Mather.

In 2017, I went on as a product lead in a Southeast Asian fintech startup company called  Oriente Techsystem, where my product design experience expanded significantly. After 2 years, I started working as a Creative Manager under the Global Brand team for MoneyGram, I was leading brand and marketing campaigns for APAC, US, and EU.

Now, I work for a product design studio nerdgeschoss GmbH based in Berlin, Germany as a Product Designer where I lead the design for five products of LAIC.de—an AI-powered fintech company specializing in asset management.

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WHAT CAN I DO

Expert in Full-Cycle Design, MVP Creation, and Startup Versatility from Concept to Product.

Creative & Art DirectIon

I have honed my ability to conceptualize and execute award-winning ad campaigns for Fortune 500 brands like Nestlé, Unilever and Procter & Gamble in the digital world. My creative direction ensures that every project not only captures attention, but also delivers impactful sales results.

Product Design

My experience as a Product Lead for a start-up company expanded my expertise in product design, enabling me to develop user-centric solutions for a fintech startup. This role deepened my understanding of the intersection between design, technology, and user experience, allowing me to create seamless and intuitive products.

Brand Leadership

At MoneyGram, as a Creative Manager under the Global Brand team, I led brand and marketing campaigns across APAC, US, and EU. This role allowed me to develop and execute strategies that enhanced brand visibility and drove market engagement on a global scale, showcasing my ability to manage and lead large-scale projects.

Problem Solving

I specialize in transforming complex problems into simple, elegant solutions. My designs not only meet user needs but also align with business objectives, ensuring a balanced approach that promotes growth and user satisfaction.

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Hey there! 🙋🏻‍♀️

My portfolio is getting a refresh that’s WHY YOU DON’T SEE ANY CASE STUDIES RIGHT NOW.

Hang tight—new projects are coming soon!

In the meantime, you can download my CV and portfolio to view more about my experiences and work.