More than 12 years of experience in the design industry

Product Development

Product management, product requirements documentation, product research, design thinking, design strategy, information architecture, UX research, UX mapping, user persona, wireframing, UI design, UI style guide, prototyping, responsive web and mobile, iOS app, and design system using the Tokens Studio

Marketing Design

Mood board creation, campaign creative and art direction, creative research, creative strategy, brand strategy, branding and visual identity, photo and video production, final artwork creation, and asset production both online and offline.

Work Background

A fine art and design graduate with a degree in Advertising

I started working as a Junior Art Director at a creative ad agency, and 3 years later I became an Art Director at NuWorks Interactive Labs where I worked on some of the major campaigns for FMCG brands that gave me an opportunity to win awards. After which, I decided to join the freelance industry having clients like Ogilvy & Mather.

In 2017, I went on as a Creative Lead in a Southeast Asian fintech startup company called Oriente Techsystem where my product designing experience expanded significantly. After 2years, I started working as a Creative Manager under the Global Brand team for MoneyGram, I was leading brand and marketing campaigns for APAC, US, and EU.

Now, I work for a product design studio nerdgeschoss GmBH based in Berlin, Germany as a Product Designer. I turn complex problems into simple solutions that not just meet the user needs but also the business goals.

With a background in both marketing, advertising and product development, I bring a unique perspective to the design process. This balance allows me to create effective designs that not only look great but also drive business growth.