Nestlé Temptations Rocky Road Print Ad
Designed the 2015 Nestlé Temptations Rocky Road print material for their chest freezers that was deployed in the Philippines nationwide.
Final Artwork
Designing the Packaging
Italian Choco Hazelnut
Art directed the photoshoot of the scoop shot and applied the approved shot to the packaging design provided by the client. The challenge was to find the right color that will not overpower the existing flavors as well as make the ice cream color standout.
After a lot of revisions, finally, the client approved the green color.
The Scoop Shot
Exploring Packaging Colors
Approved Color
Designing the Packaging
Cookie Dough
Each ice cream layer and number of crumbs and its sizes put on the ice cream were art directed to achieve the perfect balance of its look.
Same with Italian Choco Hazelnut, after art directing the photoshoot of the scoop shot, I applied it to the packaging design provided by the client.
The Scoop Shot
Design Application
Packaging Design Application
POS Print
Italian Choco Hazelnut and Cookie Dough photoshoot BTS and design application
Compre
Created a compre for the photographer and food stylist’s’ reference. All the ingredients were photo manipulated to show the exact placement and layout, as well as choosing the right color of tableware, creating the texture of the ingredients, and etc.
Final Artwork
Behind the Scenes
In Collaboration with Delight Photo Studio. Photographer: Erwin Obcemea & Food & Prop Stylist: Chiqui Lloren
Final Artwork
Live Application
In collaboration with NuWorks Interactive Labs (2016)