NuWorks Interactive Rebranding

NuWorks Interactive Lab is an innovation agency based in Manila, Philippines. The task was to redesign their brand identity reflecting their digital services powered by creative technologies and #NuWorksHappy culture.

 
Old logo

Old logo

New logo

New logo

 
 

Designing the Brand

NuWorks Interactive Lab rebranding was my first and one of my biggest branding projects.

Creating a logo for a creative - digital agency was really a big challenge. I explored different directions from the ideas of a pencil, book, slash (dev code), people, and culture. Number of revisions were countless, but as a team we were able to finally reach the final symbol that embodies who and what they really are as an agency

 
 

Concept Inspiration

 
impossible geometry + hemihelix

impossible geometry + hemihelix

 

Logo Construction

 
logoconstruction.png

Final Logo

logo.png
color.png
 

Branding Application

usage.jpg
Creative Director: Rachel Villanueva • Associate Creative Director: Vandy Pesarillo • Art Director: Jessie Aspiras
In collaboration with NuWorks Interactive Lab

2015

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